Wix Pricing: Plans, Fees and Hidden Costs

Wix pricing in Australia starts at $15 per month going up to $450+ per month with six other price points in between. In this costs guide we’ll break down the pricing and plans Wix currently offers.

Wix changes its pricing and plans from time to time, so we’ve taken the hard work off your plate and made it all simple to understand. In this guide, we’ll explain what you get for each of Wix‘s monthly price plans so you can compare them.

Expert Market readers can enjoy a great discount too: TAKE10 gives you 10% off a monthly or annual Wix plan. Just enter the code at the checkout when you’re upgrading your plan to enjoy some sweet savings.

Speaking of savings, you can save even more if you buy a longer subscription plan: two years compared with paying monthly or annually. Still, it’s not a pricey platform overall. In our independent testing, we scored Wix 4.2/5 for value for money.

All pricing is in Australian Dollars and includes GST.

Wix Pricing: How Much Does Wix Cost?

We’ve created this side-by-side comparison of costs for Wix plans. There are eight plans available, ranging in price and scale to match the particular needs of your business.

Click the right-hand arrow to scroll through the table and compare all the price plans.

Like most ecommerce platform providers, Wix offers a free trial of 14-days plus a 14-day money back guarantee on all premium plans so you can test out a price plan to see whether it’s the right fit.

Our independent testing found Wix has the fourth best sales features of the best ecommerce platforms. Shopify, BigCommerce and WooCommerce performed better in this regard because they’re aimed at larger online retailers. If you’re looking for a wide range of complex sales features, Wix may not be the platform for you.

However, Wix is much easier to use than these competitors, scoring 4/5 for “Ease of Use” in our research. Wix is targeted at small- and medium-sized businesspeople who don’t need a complicated inventory set-up. Instead, it’s a platform that allows for fairly wide creative freedom. So you can easily create a good-looking shop front with workable sales features.

Firstly, we’ll look at Wix’s ecommerce business website price plans.

Wix Ecommerce Price Plans

Wix has three standard ecommerce plans plus an enterprise ecommerce plan. We’ll outline each price plan in detail now.

Wix Business Basic Pricing Plan

• What: Create an online store from a template
• Who: Rookie retail entrepreneurs
• Why: Take online payments and create an online store
• How much: $32 per month – discounts available for two years’ prepayment

Wix’s Business Basic plan costs $32 per month if you pay for one year upfront, otherwise the month-to-month cost is $39. You’ll get an easy-to-use website builder along with strong sales features such as unlimited product listings and abandoned cart recovery. These are standard features also included with Basic Shopify, for instance. Abandoned cart is a good bonus at this level, however, as neither BigCommerce Standard nor Square Online Professional (the basic ecommerce plans of each) don’t include this feature.

Wix offers a narrower range of ecommerce opportunities at this price tier. For example, you can’t sell via online marketplaces, manage multi-site inventory or even print shipping labels with the Wix Business Basic plan – unlike Basic Shopify. However, Basic Shopify is much more expensive at $42 per month.

Therefore Wix’s Business Basic plan is only really suitable for beginners in the online retail game. If your online sales ambitions are modest or you’re just starting out with ecommerce then choose this plan.

Wix websites are made from templates, which are grouped into categories such as ‘Home and decor online stores’, ‘Electronics online stores’ and so on.

Wix Prepayment Discount Savings

We’ve calculated the savings for you if you were to purchase one or two years’ subscription to Wix Business Basic in advance:

Wix Business Unlimited Pricing Plan

What: An affordable online store with solid sales features
Who: Smaller retailers looking to scale
Why: Run a smooth-flowing ecommerce operation
How much: US$44 per month – discount available for two years’ prepayment

For just $12 more per month, Wix Business Unlimited opens up a whole range of retail opportunities compared with Wix Business Basic. While the Basic plan serves as an introductory platform for merchants finding their feet online, Business Unlimited can really kick your ecommerce business into gear. This Wix price plan is our editor’s pick because of the breadth of services you get for your money.

Crucially, this subscription gives you access to end-to-end order fulfilment management so you can build a smooth workflow. This will maintain your professionalism and build credibility for your ecommerce company as you scale. Wix Business Unlimited retains a couple of benefits over competitors, for example, sending automated emails for abandoned cart recovery. BigCommerce, on the other hand, only offers this feature at its Plus tier (costing $115 per month, 161% more expensive than Wix Business Unlimited).

Wix Prepayment Discount Savings

It’s cheaper to pay upfront for one or two years of Wix Business Unlimited. Here’s a breakdown of the savings you’d make:

Wix Business VIP Pricing Plan

What: Understand your online sales with advanced analytics
Who: Online merchants with long-term goals
Why: Priority customer support
How much: $58 per month – discount available for two years’ upfront payment

The Wix Business VIP plan gives you only a handful of new features for the extra $14 a month compared with Business Unlimited. Therefore it’s not very good value for money. At this tier you’ll gain access to Wix customized reports, a feature which BigCommerce offers at its lowest priced package for $43 per month. Square Online even offers advanced analytics at their $43 tier. No surprise Wix scored lower than Square Online in Value for Money, achieving 4.2/5 compared with Square Online’s 4.7/5. Square Online also lets you sell for free, which Wix does not.

You can create standardised price quotes with custom taxes and email them directly to customers from your Wix business website.

On the plus side, you’ll be able to access priority customer care so you can resolve any business-critical website issues as soon as they arise. You can also nurture your customer base with Smile.io customer rewards such as coupons, discounts and loyalty points. This is a decent money-saving bonus because the Smile.io premium plan costs $56 per month as a standalone purchase.

With Wix Business VIP you’ll also be able to access unlimited dropshipping with Wix. That means you won’t have to worry about storing and managing inventory – saving a whole heap of stress.

Wix Prepayment Discount Savings

It works out cheaper to pay in advance for a Wix Business Unlimited subscription. Here are the savings you’d make:

Wix Website Plans Pricing

Now we’ll take a closer look at Wix’s main website builder plans. You can use these to build any type of website that doesn’t need ecommerce functions such as a ‘buy’ button or shopping cart.

Wix Combo Pricing Plan

• What: Create a landing page or mini website
• Who: Micro entrepreneurs
• Why: Low-budget simplicity
• How much: $15 per month – discounts available for two years’ prepayment

Wix’s Combo plan costs $15 per month if you pay for one year upfront, otherwise the month-to-month cost is $24. You don’t get bells and whistles – just 2GB of bandwidth, 3GB of storage space and 30 minutes of video streaming. So this is a plan best suited to a small-town tradesperson looking for a virtual business card. That means you can display contact details, a few customer testimonials and a couple of images of your work. But not much more.

Wix Prepayment Discount Savings

You can save a few dollars with paying upfront for a Wix Combo plan:

Wix Unlimited Pricing Plan

• What: Build an attractive, reliable website
• Who: Small business marketers, community leaders, creatives and campaign managers
• Why: Unlimited bandwidth plus ad vouchers
• How much: $23 per month – discounts available for two years’ prepayment

The Wix Unlimited plan costs $23 per month for a year’s prepaid subscription. Wix does a lot to try and attract users to this plan, so wise up that free perks only last one year: namely, search engine boosting and visitor analytics. You’ll also get 100% extra free when you spend $600 on Google Ads. Use these to get a feel for using paid search marketing to advertise your website to search engine users.

The 10GB of storage space you get makes this plan highly suitable for small business leaders and entrepreneurs who need to showcase their work through lots of images and text. Software startups, designers and all kinds of consultants will benefit from the hour of available video storage space. Video marketing is key to attracting and holding the attention of would-be clients, so it’s worth setting yourself up with a website that can handle streaming.

Wix premium plans come with a handy SEO setup checklist, so you’ll remember to make the technical fixes your website needs to be seen by search engine users.

Wix Prepayment Discount Savings

Thinking long-term is always the best way to plan your investments. Here are the savings you’d make with a longer Wix Unlimited subscription:

Wix Pro Pricing Plan

• What: Create an image-rich website
• Who: SMB owners, video and photography enthusiasts
• Why: More multimedia storage
• How much: $30 per month – discounts available for two years’ prepayment

Wix’s Pro plan provides extra space for more multimedia (images, videos and documents) on your new website. For just $7 extra per month you get double the storage which is pretty decent value for money. This option is ideal for videographers, design creatives and any other SMB professional who wants to showcase images and footage online.

There’s a logo-maker you get access to but that’s nothing to write home about, particularly. Though you’ll gain some fresh insights into your website fans with a free visitor analytics app for one year. That’s useful for seeing what kind of people are logging onto your site, but you’d better learn fast because you’ll have to pay to get it back again once the year is up.

Wix Prepayment Discount Savings

Paying in advance saves you hard-earned cash. Let’s look at those savings in detail:

Wix VIP Pricing Plan

• What: Make a multimedia-rich website
• Who: Design agencies, multimedia creatives, business leaders
• Why: Priority customer support
• How much: $39 per month – discounts available for two years’ prepayment

The Wix VIP plan costs more than double the Wix Unlimited price plan. The main benefit you get in return for your hard-earned dollars is priority customer support. This will really benefit website makers who are likely to face time-critical website issues such as video streaming woes, marketing management troubles or complications around automations. So if you are using your website as a central platform for your email marketing, for instance, you may well benefit from the speedier support. However, if you’re simply looking for a holding pen for some photography and text then this tier wouldn’t be worth the extra cash.

Another extra feature of this tier is a logo maker, but don’t get too excited about that. Free logo makers are easy to come across nowadays with Canva, Adobe, Looka and Hatchful from Shopify all readily available too.

Wix Prepayment Discount Savings

Thinking long-term is always the best way to plan your investments. Here are the savings you’d make with a longer Wix Unlimited subscription:

Does Wix Charge Transaction fees?

Wix’s major value advantage is not charging any transaction fees.

However, you’ll need to pay for processing fees to third-party payment gateways, as is usual throughout retail. Wix will invoice you for these at the end of the month. Wix Payments, the platform’s own payment gateway is currently not available in Australia.

You can accept payments through PayPal if you have a business account. PayPal’s merchant fees vary depending on the currency your customer is paying in. However, the standard rate for domestic commercial transactions is 2.6%+AUD$0.30.

Does Wix Have a Free Plan?

Yes, Wix has a free plan plus a 14-day free trial so you can test its web builder free of charge. The free plan has 500MB of storage and no set duration. That’s convenient for busy people who aren’t sure when they’ll have time to come back to work on their website.

Using the Wix free plan will reveal to you whether you can get along with its design interface. While most of the features are pretty self-explanatory, there are some users who find the web designer too clunky. That said, Wix achieved a 4/5 in our Ease of Use category of testing, well above Shopify (3.5/5) and BigCommerce (3.3/5).

However, you won’t be able to sell products or take payments using the Wix free plan. It’s technically possible to monetize the Wix free plan if you manage to drive enough traffic (website visitors) and add adverts or affiliate links. Yet that approach will take so much effort and dedication, you may as well invest some capital in a premium Wix plan. The benefits of upgrading include no Wix adverts, your own custom domain plus access to analytics and marketing tools.

Wix Fees and Costs: Billing Cycles, Ongoing Costs and Hidden Fees

Wix Billing Cycles

You can choose to pay one of three ways:

• Month-to-month (more expensive, but flexible)
• Once per year
• Once per two years (for the best discount)

Be aware that subscriptions are on auto-renew, so you should set a reminder for when your billing period is coming to an end. Annual plans are renewed 14 days prior to the plan’s expiry date.

Additional Wix website Costs:

The following additional charges may appear on your invoice from Wix:

• Custom domain name (.com domain around $24 per year)
• Business email ($9.30 monthly per user)
• Paid apps (integrations)
• Third-party payment processing fees
• Mandatory taxes

Bear in mind that if you bought a subscription while it was discounted, it will renew at the regular (higher) rate.

Wix Pricing Versus Competitors’ Pricing

Wix was joint third-best in the Value for Money category of our recent round of rigorous website builder testing. Scoring an impressive 4.2/5, Wix is equally as good investment compared with Squarespace. Square came top because it’s the only ecommerce platform that doesn’t charge a monthly subscription fee to use their online sales platform.

Here’s the Value for Money rankings:

1. Square: 4.7/5
2. Woocommerce: 4.3/5
3. Wix and Squarespace: 4.2/5
4. Shopify, Americommerce, PinnacleCart and Bigcommerce: 3.0/5

Even in light of this list, it’s worth giving Wix a second look given the website builder scored 4.6/5 overall, ranking second place among all its competitors. We compare competitors in more detail in our guide to the best ecommerce platforms for small businesses.

If you’re looking to sell cheaply online, you’re probably wondering whether or not to choose Wix. To help solve this riddle, we’ve put together a comparison chart of Wix and its competitors’ lowest price ecommerce plans without adverts.

You can directly compare their features by clicking the left and right arrows:

Prices correct as of last update.