Fernanda Alvarez Piñeiro

Fernanda is a Mexican-born Expert Market writer, specialising in all things software that will help businesses of all shapes and sizes thrive. Having obtained a first-class honours degree in Politics and International Relations from the LSE, Fernanda has ample journalistic experience, having written for a multitude of online magazines about topics ranging from Latin American politics to cryptocurrency.

Having grown up in Mexico City and Abu Dhabi, Fernanda is fascinated by how businesses can adapt to new challenges in different economic environments to grow and find creative ways of engaging with new and existing customers. Whether it’s understanding how businesses can impactfully adopt the Agile Methodology or how to use customer centric strategies in a powerful way, Fernanda is passionate about finding the human voice that underpins business news and trends. She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).