RingCentral Review: 2025’s Most Complete Phone System?

RingCentral logo with white space

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RingCentral is one of the most feature-rich VoIP platforms we’ve tested, especially for medium to large US businesses. Its Advanced and Ultra plans deliver excellent call handling, AI-powered video, and deep software integrations – although its Core plan feels somewhat limited by comparison, and pricing climbs quickly if you want its best tools.

In the review below, we break down where RingCentral stands out, where it falls short, and how it compares to top alternatives like 8×8 Work, Nextiva, and Zoom Phone.

RingCentral Logo on white background
RingCentral
Pricing $20 – £35/user/month
Strengths

Unlimited domestic calling with IVR, queues, and call monitoring

AI-powered video meetings with real-time transcripts and summaries

SMS automation and team inboxes for sales and support teams

Deep CRM and app integrations (400+ apps, including Salesforce and Google)

Weaknesses

Core plan lacks key features

No native social media messaging support

Higher price than some other competitors

Pricing
PlanPrice (per user, per month)
Core $20
Advanced $25
Ultra $35

RingCentral Review: Key Features

RingCentral is packed with advanced features across calling, video, messaging, and integrations, especially on its higher-tier plans, where it truly stands out from most VoIP competitors. Let’s dive into them one by one, starting with its call management features.

Call management

RingCentral offers extensive call management tools that support diverse business communication needs. It scored perfectly in our research and testing assessment for both its Advanced and Ultra plans, while still achieving one of the highest scores around for its Core plan.

Screenshot of incoming call on RingCentral VoIP software
RingCentral's incoming call pop up clearly displays who's calling, and has clearly-labelled icons for call management. Source: Expert Market

Easily found under “Phone System” in the admin panel, one of RingCentral’s most useful tools is its virtual receptionist. It provides automated call answering and routing using an interactive voice response (IVR) system. Users can configure custom greetings, specific call routing pathways, and departmental options.

This feature received high marks on Advanced and Ultra plans, matching competitors like Zoom Regional Unlimited. It is more niche routing rules based on things like time zones, caller history, or departments missing from competitors like GoTo Connect’s Phone System plan.

In terms of use, we especially enjoyed how, as you can see above, the IVR is easily adapted in a visual tree format compared to some more basic display choices we’ve used, such as 8×8 Work, which uses drop-downs. However, it’s worth noting that the Core plan has fewer customization options by comparison, placing it behind Zoom and net2phone Essentials in small business tests.

RingCentral IVR designer
With RingCentral's Visual IVR Designer, users can drag, drop and customize different aspects of call routing in an easily digestible manner, like the scheduling options being applied here. Source: Expert Market

Another strong call management feature is RingCentral’s queuing abilities. Available under the “Call Handling” settings, call queues organize incoming calls into digital waiting lines. Its Advanced and Ultra plans have excellent ease of use and reliability as we found its clear setup instructions and intuitive user prompts to be highly effective. The Core plan, however, lacks comprehensive call queue analytics and reporting seen in more advanced plans, trailing solutions like Nextiva Core in this area.

Located within “Call Handling and Forwarding”, RingCentral’s call screening suite includes caller ID, voicemail screening, and automated nuisance call blocking. Testing showed RingCentral Advanced and Ultra plans performed exceptionally well, offering complete automatic screening capabilities, superior to competitors like 8×8 Work which misses out on automatic and voicemail screening capabilities.

Again, the Core plan misses certain advanced blocking functionalities, falling slightly short of Dialpad Standard in small business evaluations, so you won’t get these features from its cheapest VoIP plan.

Training features

RingCentral’s training capabilities are also a notable strength. Supervisors can discreetly monitor and coach during calls without interrupting the conversation using call whisper functionality. Found in “User Settings”, this feature proved intuitive and responsive in testing, while managers can also take over calls from an operator after monitoring.

ringcentral call, barge, whisper features on calling interface
If you have appropriate admin privileges, your RingCentral account will let you monitor calls, whisper to those taking them, and barge to take over when required. Source: RingCentral

There are also more basic but still crucial tools for training and monitoring purposes, like call recording. RingCentral’s higher-tier plans showed excellent accuracy in transcriptions and straightforward retrieval processes, bettering competitors such as Google Voice according to our tests. The Core plan, however, only offers basic recording capabilities without transcription features.

Its Advanced and Ultra plans received perfect scores here since they offer all the features we looked for, aligning with equally high performers like Zoom Phone. However, you’ll miss out on monitoring, barge, and whisper functions, plus advanced analytics, with the Core plan.

Communication channels

RingCentral effectively consolidates various communication channels into its top cloud phone plans for voice calling, including video conferencing, SMS, and team messaging.

Video conferencing

RingCentral’s video conferencing feature comes built into all of its business phone plans, with particularly strong capabilities on the Advanced and Ultra tiers. You can host unlimited HD video meetings, with a maximum of 200 participants on Core and up to 500 per call on Ultra.

In testing, RingCentral Video performed reliably on both desktop and mobile, with browser-based joining also available for external guests – no downloads needed.

video conferencing call inside RingCentral platform
When on a video conferencing call, you'll find a live transcript playing on the right-hand side (when enabled), alongside chat and participant tabs. Source: RingCentral

Its built-in AI assistant is a clear differentiator. Included even on lower-tier plans, it generates real-time transcriptions and captions in multiple languages. There are also searchable post-meeting summaries with speaker-based playback, with auto-captured highlights, although this is only available with its Ultra tier.

RingCentral also has a range of meeting collaboration features. Interactive whiteboards, shared meeting notes, and instant screen sharing are all built in. You can co-edit documents in real time, split into breakout groups, and set custom meeting branding for your company.

video conferencing recording and highlights
When viewing a video conference call back, you'll find key highlights and a call summary highlighted by its AI tool. Source: RingCentral

While platforms like Ooma Office lack video conferencing on their base plan, have lower participant limits on higher ones (25 and 100 for Ooma’s other two tiers), or rely on third-party integrations for some of the extra features discussed here, RingCentral delivers everything natively. That makes it an appealing, all-in-one solution for larger businesses that want the best features on the market, ready to go.

Team messaging

Alongside video, RingCentral includes real-time team messaging within the RingCentral app, also available across all plans.

This is a fairly common feature of VoIP software, so it’s one we expected to see, but it’s notable how intuitive we found the interface. It’s comparable to tools like Slack or Microsoft Teams, with the added ease-of-use bonus that you can call or video meet from any chat thread in one click – ideal for hybrid or remote teams needing quick collaboration.

Messaging features include:

  • One-to-one and group messaging
  • File and image sharing
  • @mentions and threaded replies
  • Message search and pinning
  • Notifications with custom priority levels
  • Availability status and typing indicators

There’s also a persistent message history, so teams can refer back to decisions and shared files at any time.

These features align well with other top-ranked cloud phone software like 8×8 Work and far outperform the likes of net2phone. For instance, net2phone’s messaging limits you to one-to-one conversations on its base plan, while all its plans are without any additional functionality in team messaging beyond sending images and emojis.

sharing a file in RingCentral
You can simply drag and drop a file into a chat message using RingCentral and send it to other team members. Source: RingCentral

SMS

Unlike many VoIP providers, RingCentral includes robust SMS and internet faxing capabilities across all plans, making it a standout choice for US businesses needing fast, flexible text-based communication.

At a basic level, you can send and receive business texts through your dedicated number, either from the mobile app or desktop interface. However, RingCentral goes far beyond that with advanced SMS tools for both support and marketing use cases.

Key SMS features include:

  • Shared team inboxes, allowing multiple team members to access and manage conversations so nothing slips through the cracks
  • The ability to claim, transfer, and resolve SMS threads, which helps teams collaborate on customer requests without confusion
  • Internal notes for context-sharing within your team
  • Consent tracking and opt-out management tools to help maintain Telephone Consumer Protection Act (TCPA) compliance

For marketing and sales, RingCentral supports:

  • Personalized SMS campaigns with advanced audience segmentation rules
  • Promotional and transactional texts, like order updates, alerts, and follow-ups
  • Instant payment requests via Apple Pay, Google Pay, or credit card, sent directly through SMS
  • Easy-to-use templates for quick replies to frequently asked questions or support requests

This combination of manual and automated tools makes RingCentral’s SMS platform particularly effective for service businesses, healthcare providers, and sales teams.

You can also automate your SMS workflows to save time, with out-of-hours replies or instant follow-ups, appointment reminders and rescheduling prompts, and RingCentral’s own SMS IVR (Interactive Voice Response) flows for routing or responding to common customer needs.

Compared with 8×8 Work, we’d argue RingCentral offers slightly more powerful SMS capabilities. While 8×8 supports SMS in the US and Canada, it lacks team inboxes, campaign tools, and advanced automation. For marketing and personalized support workflows, RingCentral is the stronger choice.

sms inbox in RingCentral

Are there other communication channels in RingCentral?

Faxing, or e-fax, is also available on all RingCentral plans, with digital faxes delivered directly to your inbox. That is useful for organizations in healthcare, law, or finance that still rely on secure document transmission. Faxing isn’t possible with all VoIP providers, such as Google Voice, which requires pairing with another service.

However, RingCentral doesn’t support direct social media messaging (e.g. Facebook Messenger, Instagram DMs) within its core platform, but you can build custom integrations using RingCentral’s developer tools or third-party platforms like Zapier.

For more advanced omnichannel needs, such as WhatsApp, live chat, and social media support, you’ll need to upgrade to RingCentral Contact Center – a separate product built for larger teams with customer service operations.

Software integrations

One of the main areas where RingCentral significantly stands out from other VoIP software is in software integration (on the Advanced and Ultra plans).

RingCentral offers seamless integrations with popular customer relationship management (CRM) platforms such as Salesforce, as well as more niche platforms like IndusTrack, totalling over 110 options. Thereafter, users can simply log call activities, synchronize customer data, and streamline workflows directly from the CRM.

RingCentral's calendar tool
RingCentral's integrated calendar tools make it easy to keep tabs on meetings and calls within the calling platform you are using. Source: Expert Market

Besides CRM tools, there are over 400+ pre-built app integrations in total, for areas including audience engagement (e.g. Slido or Capsule), automation (such as bot applications, lead conversion tools or workflow software), collaboration (such as Google Drive, Zapier and Mailchimp) and communication (including Microsoft Teams and Slack).

There are even apps for specific sectors, such as financial services, legal and healthcare professions, as well as the ability to integrate for areas RingCentral is lacking natively, like e-faxing and social media like Instagram and Facebook. And should native apps not be a perfect fit, RingCentral also supports API integrations for potential custom solutions.

ringcentral app store for ready-made integrations
As you can see, RingCentral has a wide number of ready-made integrations to use. Source: Expert Market via RingCentral website

Compared to VoIP software with more limited integration options like Nextiva, RingCentral’s comprehensive capabilities could significantly improve operational efficiency for medium to large enterprises already using a variety of other tools.

However, it’s worth noting that 8×8 Work and, to a lesser extent, Dialpad also offer plentiful integration options. Ultimately, it depends on the exact tools you already use or plan to use in the future, so it’s worth checking precisely what systems are supported. Plus, if you were thinking of starting on RingCentral’s Core plan, you’ll find that you’ll miss out on CRM, industry-specific and archive-related integrations.

Hardware integrations

RingCentral demonstrates excellent hardware compatibility, supporting an extensive range of VoIP phones, conference devices, headsets, and video room systems.

Configuring and managing hardware devices such as Poly, Cisco and Yealink is straightforward via the admin portal under “Phones & Devices”. Our testing highlighted RingCentral’s device integration as quick and reliable, with firmware updates and security settings easily managed remotely.

Compared to many VoIP providers, RingCentral also stands out for the breadth of supported devices. You’ll find full compatibility with popular desk phones such as:

  • Poly (formerly Polycom): Full support for the VVX and Edge E series, covering everything from basic office models to high-end touchscreens.
  • Cisco: Models like the 6821, 7841, and 8851 are plug-and-play with RingCentral.
  • Yealink: Including popular T-series models like the T42S and T57W, known for their business-ready UI and reliability.

By contrast, the likes of Ooma Office have limited support outside of their own proprietary devices, which could restrict flexibility for businesses with existing hardware.

RingCentral also offers strong support for conference phones and cordless models, including the Poly Trio and Yealink CP series. The platform also integrates seamlessly with RingCentral’s own Rooms appliances (e.g. all-in-one Poly and Yealink video bars), making it easy to build out Zoom Room-style setups without needing separate licenses or apps.

phones on ringcentral
RingCentral can provide phones direct to your team if you don't already have the equipment. Source: Expert Market

Vonage and net2phone provide basic hardware support but lack RingCentral’s streamlined admin tools, making large-scale provisioning more cumbersome. Nextiva offers good hardware integration for desk phones, but does not support video room systems to the same depth.

Additionally, RingCentral gives you the flexibility to either purchase devices outright or opt into a Device-as-a-Service (DaaS) model if you want to avoid upfront costs while keeping hardware up to date. This is an option not currently offered by all competitors; for instance, 8×8 supports a wide range of devices but doesn’t offer a monthly hardware leasing plan like RingCentral does, according to our research.

Security options

RingCentral offers a multi-layered security framework to protect customer data and communications, making it a particularly strong choice for regulated industries like healthcare, finance, and legal services.

At the network level, RingCentral provides end-to-end encryption for calls, with TLS (Transport Layer Security) and SRTP (Secure Real-time Transport Protocol) helping to prevent interception and tampering across VoIP channels. Firewalls, session border controllers (SBCs), intrusion detection systems, and real-time fraud analytics are all built in, with multi-level authentication helping to prevent unauthorized account access.

On the physical side, RingCentral operates out of SSAE 18 and ISO 27001-audited data centers, equipped with 24/7 monitoring, on-site security, and geographic redundancy to ensure failover and business continuity in case of disruptions.

It also checks all the compliance boxes you’d expect from an enterprise-grade platform:

  • SOC 2 Type 2 and SOC 3 audited
  • HIPAA-compliant features for US healthcare providers
  • PCI DSS compliance for secure payment processing
  • HITRUST-certified for handling protected health information (PHI)
  • FINRA-aligned controls for financial services firms

Few VoIP platforms offer RingCentral’s level of certified and transparent security posture. 8×8 Work also delivers strong security and compliance capabilities, including HIPAA and SOC 2 Type II compliance. However, it does not currently hold HITRUST certification, and support for certain controls, like FINRA alignment, may require additional configuration.

RingCentral Review: Pricing Plans Explained

RingCentral offers three pricing plans in the US market for its Business Phone software: Core, Advanced, and Ultra, each catering to distinct business needs and scales. Here’s a detailed breakdown to help you identify the best fit.

Pricing and feature comparison

Here’s a table for a topline comparison of RingCentral’s plans before we compare them (and their respective value) in greater detail:

PlanMonthly cost (per user)Key features
CoreFrom $20
  • Unlimited US/Canada calling
  • Visual voicemail with transcription
  • Team messaging & file sharing
  • Video meetings (100 participants)
  • Auto-attendant- Business SMS (25 messages/user/month)
  • Internet fax- Basic integrations (e.g. Microsoft 365, Google Workspace)
  • Standard analytics
  • Basic call handling (call forwarding, flip)
AdvancedFrom $25All Core features, plus:
  • Toll-free minutes (1,000)
  • Automatic call recording
  • Advanced call handling (monitor, whisper, barge)
  • Multi-level IVR
  • Analytics Essentials
  • HUD (receptionist console)
  • More integrations (CRM, such as Zoho)
  • Role-based permissions and audit trail
UltraFrom $35All Advanced features, plus:
  • Toll-free minutes (10,000)
  • Advanced analytics (Pro)
  • 200 SMS/user/month
  • All integrations
  • Enhanced compliance tools

Core plan

RingCentral’s Core plan, priced at $20 per user, per month, is primarily designed for small businesses or startups. It includes essential features such as basic call management, voicemail, call forwarding, and call screening.

  • Strengths: Affordably priced for smaller budgets, providing reliable call handling and security features suitable for smaller organizations.
  • Limitations: Lacks advanced integrations, detailed analytics, and sophisticated call training features available in higher-tier plans.

Compared to similarly priced providers, like net2phone Essentials and Dialpad Standard, RingCentral Core offers solid fundamental features but falls slightly behind on advanced customization and analytics. We’d argue that, of the three RingCentral plans, Core is the least attractive in terms of value, since many of the other cheapest VoIP plans for small businesses have more features for your spend (whereas RingCentral keeps them for Advanced and Ultra).

Advanced plan

The Advanced plan costs $25 per user, per month and targets medium-sized businesses requiring improved communication functionalities.

  • Strengths: Comprehensive call management (including virtual receptionist and customizable routing), detailed analytics, robust training features, and extensive integrations with CRM platforms like Salesforce.
  • Limitations: Slightly more expensive compared to other mid-tier options like Dialpad Pro and Zoom Regional Unlimited, which offer comparable feature sets.

In our testing of VoIP packages for medium-sized businesses, RingCentral Advanced scored impressively, particularly excelling in software integrations and advanced call management, placing it as a strong contender against competitors like Zoom Phone Regional Unlimited. It just took top spot away from that Zoom plan due to its more extensive feature-set (although Zoom Phone Regional Unlimited is a better value pick in our view).

Ultra plan

Priced at $35 per user, per month, RingCentral’s Ultra plan is aimed at larger enterprises with complex communication needs and high call volumes.

  • Strengths: Offers an expansive range of communication tools, deep integrations, advanced analytics, and comprehensive call monitoring and training capabilities. Its security features and hardware compatibility also stand out significantly.
  • Limitations: Higher price point makes it less accessible for smaller companies or those with tight budgets.

RingCentral Ultra emerged as one of the top performers in our best enterprise phone system evaluations for larger businesses. It achieved near-perfect scores in each category, and surpassed competitors like Vonage Advanced and 8×8 Work in terms of overall capabilities and integration support.

Overall Plan Recommendations & Summary

  • Core ($20/user/month): Best suited for startups or small businesses needing basic, reliable VoIP solutions.
  • Advanced ($25/user/month): Ideal for medium-sized businesses looking for deeper integrations, enhanced analytics, and comprehensive communication tools.
  • Ultra ($35/user/month): Recommended for large enterprises requiring robust and advanced communication management, security, and integration capabilities.

RingCentral Review: Help & Support

When it comes to help and support, RingCentral offers a comprehensive range of resources. We tested the platform’s support options, accessibility, and responsiveness – all critical factors for any business relying on VoIP communications.

Support channels available

  • 24/7 phone support: Available on all plans, RingCentral provides round-the-clock phone support for immediate troubleshooting, which we found responsive during our tests.
  • 24/7 live chat support: Accessed easily via the dashboard or RingCentral’s website, chat support provided helpful responses within minutes, making it ideal for quick queries.
  • Community forum: A public forum where users can share issues and tips, as well as get responses from both verified RingCentral staff and user peers.
  • Knowledge base: Comprehensive self-service documentation, including step-by-step guides, video tutorials, and troubleshooting articles.
  • Ticket submission: For non-urgent matters, users can also submit a ticket via the portal and expect a response within 24–48 hours.

Plan-specific support improvements

There are only slight differences in the types of customer support you get with each RingCentral plan, which keeps the provider an appealing option no matter your level of investment. Let’s break those differences down.

  • Core: Includes access to all basic support channels – phone, chat, knowledge base, and community.
  • Advanced plan: Adds priority ticket handling and access to premium knowledge resources.
  • Ultra plan: Includes everything in Advanced, plus enhanced support services such as dedicated technical account management (TAM) and faster SLAs on response times.

How was RingCentral’s support in our testing period?

Our testing found RingCentral’s help center clear and easy to navigate. Articles are well-categorized, search functionality is strong, and video tutorials effectively simplify complex tasks. Phone support staff demonstrated good product knowledge, resolving test issues efficiently.

Businesses needing highly specialized support – like advanced API troubleshooting – may find the Ultra plan’s dedicated technical support worthwhile too, especially compared to competitors like Ooma or Vonage, which limit advanced support to their top-tier plans.

Help & Support Verdict

RingCentral stands out for offering 24/7 phone and chat support across all plans, which is not standard in the VoIP market.

Its robust knowledge base and community resources make it accessible for most users, while Advanced and Ultra customers benefit from dedicated support channels for swifter resolutions. Compared to alternatives like Dialpad (limited chat hours) or Nextiva (longer wait times), we’d say RingCentral delivers a stronger overall support experience for US businesses.

RingCentral Review: VoIP Phone Alternatives

While RingCentral is a market leader for VoIP and cloud phone systems, our research found several strong competitors that may better suit specific business needs – whether that’s a tighter budget, simpler software, or improved video and global calling capabilities.

To provide the best view for most businesses, we’ll look at plans suitable for medium-sized businesses primarily in this comparison. Let’s look at an overview first, before diving into some specific comparisons further down.

Swipe right to see more
0 out of 0

RingCentral Advanced

Zoom Regional Unlimited

8×8 Work

GoTo Connect Phone System

Nextiva Engage

Dialpad Pro

Expert Rating
4.9
Expert Rating
4.6
Expert Rating
4.5
Expert Rating
4.4
Expert Rating
4.1
Expert Rating
4.1
Price

$25/user/month

Price

$15/user/month

Price

Custom

Price

$26/user/month

Price

$40/user/month

Price

$25/user/month

Domestic Calls

Unlimited inbound and outbound to US and Canada

Domestic Calls

Unlimited inbound and outbound to US and Canada

Domestic Calls

Unlimited inbound and outbound to US and Canada

Domestic Calls

Unlimited inbound and outbound to US and Canada

Domestic Calls

Unlimited inbound and outbound to US and Canada

Domestic Calls

Unlimited inbound and outbound to US and Canada

International Calls

Metered calls

International Calls

Metered calls

International Calls

Unlimited minutes to up to 48 countries

International Calls

Unlimited minutes to 50+ countries (depending on package)

International Calls

Metered calls

International Calls

Metered calls

Key Features
  • Video calls: 100 users
  • CRM integrations: 110+
  • Screening: Full suite
  • Training tools: Barge, whisper, analytics
  • Global minutes: US/CA only
Key Features
  • Video calls: 500 users
  • CRM integrations: 8+
  • Screening: Basic (caller ID/blocking)
  • Training tools: Full suite
  • Global minutes: US/CA only
Key Features
  • Video calls: 500 users
  • CRM integrations: 15+
  • Screening: Partial (no voicemail)
  • Training tools: Recording, analytics
  • Global minutes: 48 countries
Key Features
  • Video calls: 150 users
  • CRM: 9+
  • Screening: Partial (no auto-screening)
  • Training: Recording
  • Global minutes: 50+ countries (toll-free via add-on)
Key Features
  • Video calls: 200 users
  • CRM integrations: 11
  • Screening: Full suite
  • Training tools: Recording, analytics
  • Global minutes: US/CA only
Key Features
  • Video calls: 150 users
  • CRM integrations: 5+
  • Screening: Full suite
  • Training tools: Recording, analytics
  • Global minutes: US/CA only

➡️ Zoom Phone Regional Unlimited – Zoom Phone stands out for offering a highly affordable VoIP solution while still delivering impressive functionality. At just $15 per user, per month, it’s the cheapest plan in our Best VoIP Phone Systems recommendations. Businesses can make unlimited calls within the US and Canada, host video meetings for up to 500 participants, and access plenty of in-meeting features like chat, reactions, and annotations (as you might expect from video-calling connoisseurs like Zoom).

Our testing also highlighted Zoom’s ease of use and intuitive design, especially via its Zoom One Portal software. Plus, it has all the live coaching tools to train staff, such as call whisper and barge.

However, Zoom falls short in areas like advanced analytics, which isn’t nearly as detailed as RingCentral’s most advanced suite of reporting and widget tools. Additionally, while Zoom offers basic screening tools like caller ID and blocking, it lacks RingCentral’s AI-powered call screening.

Screenshot of Zoom voicemail transcription
In the top right left corner, you can see the voicemail transcript Zoom generated, which was mistake-free. Source: Expert Market

➡️ 8×8 Work – For businesses with global communication needs, 8×8 Work is one of the best picks on the market, offering unlimited calling to up to 48 countries. It also supports local numbers in over 100 countries, a major advantage for international teams. With RingCentral, all plans have variable international calling rates and adding international numbers starts from $5.99 per month.

8×8 Work’s video conferencing matches Zoom and RingCentral’s 500-participant capacity too, and we were also impressed with its robust security credentials, including TLS/SRTP encryption and multilingual 24/7 support.

However, 8×8 Work has downsides – notably opaque pricing and limited hardware compatibility. While it includes call recording and analytics, 8×8 also lacks voicemail screening and can feel a jot less intuitive than RingCentral during use.

man on screen in an office on right hand-side, inside 8x8 software
Using a softphone, you can conduct video meetings and integrate your calling schedule with a work calendar via the likes of Google, iCloud and Microsoft calendars. Source: Expert Market

➡️ GoTo Connect Phone System – At $26 per user, per month, GoTo Connect’s Phone System has some appealing benefits. We found it has wider hardware compatibility (including Poly, Yealink and Cisco) than any other provider we assessed, offering Bring Your Own Device (BYOD) flexibility to integrate with most hardware options. It also has unlimited international calling to 50+ countries, and notably, GoTo is one of the few providers offering integrated e-fax capabilities, should that be essential to your operations.

GoTo's SMS messaging tools inside its web software
You can send SMS messages and see full threads with clients directly from within the GoTo web app software. Source: GoTo APAC/YouTube

However, GoTo lacks call whisper and barge tools, AI-driven call analytics, and automatic call screening. Its CRM integrations are fewer than RingCentral or 8×8, which may hinder businesses looking for deep software integrations, too.

➡️ Nextiva Engage –  Nextiva Engage uniquely integrates social media channels like WhatsApp, Facebook, and Instagram natively into its platform. This makes it a strong choice for ecommerce or marketing-driven businesses handling multichannel communications.

That said, Nextiva Engage is quite expensive at $40 per user, per month and lacks call whisper/barge features. There’s also no unlimited international calling option, and its 20 CRM integrations pale in comparison to RingCentral’s 300+. Still, for teams prioritizing social media customer engagement, Nextiva holds a unique position in the US market at present.

nextivaone software showing possible social media integrations
Within the NextivaONE platform, you can connect social media channels for Facebook, X, LinkedIn, Instagram and YouTube, as well as other communication-focused suites like WhatsApp and FB Messenger, plus you can monitor competitors on these platforms, too. Source: Expert Market
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How We Reviewed RingCentral

It’s worth stating from the get-go that each of RingCentral’s plans had slightly different assessment criteria applied to them based on the type of customer we expect them to have.

For instance, RingCentral’s Core plan was assessed under our “Small Business” criteria, since it is RingCentral’s cheapest and most base-level plan. Meanwhile, RingCentral Advanced and RingCentral Ultra were assessed under our “Medium-sized Business” and “Large Business” criteria, respectively.

In our latest assessment of VoIP systems, we've researched 11 market-leading VoIP service providers so we can make the most useful recommendations to US businesses in 2025. Using our in-house research framework and ranking process, we evaluated each VoIP system across eight core categories of interest, each weighted differently, and then combined the results to come up with a final score. We asked some key questions to get to the answers that will help your operations most.

Our Decision-Making Criteria with Assessment Weighting

Informed by readers and businesses we speak to regularly, as well as our own experiences using major VoIP platforms, we designed a research framework to assess each VoIP provider plan. It consists of eight overarching assessment categories, each designed to answer a specific question a buyer might have.

  • Which VoIP service offers the best call handling features for US businesses?
    Call management (25%) – We assessed features like call routing, queues, custom greetings, voicemail screening, and spam call blocking to see how well each provider handles inbound traffic. VoIP-using organizations often deal with high call volumes. They rely on call management features to create a better experience for these callers.
  • Can this platform support internal communication across remote or hybrid teams?
    Communication channels (20%) – We looked at the availability of tools like video conferencing, team messaging, SMS, and mobile app functionality, since VoIP is often purchased to streamline communication into one application rather than separate tools.
  • Will this system help me onboard and train staff effectively?
    Training features (20%) – We tested tools for live coaching (e.g. call whisper/barge), call recording, and performance dashboards — crucial for service and sales teams. VoIP-using businesses often train their employees on telephone etiquette.
  • Is the pricing clear and competitive for small and medium businesses?
    Pricing (10%) – We reviewed subscription tiers, user discounts, setup fees, and whether unlimited minutes are included or capped.
  • Will this VoIP system work with the software we already use?
    Software integrations (10%) – We checked how well each provider integrates with platforms like Salesforce, HubSpot, Zendesk, Google Workspace, and Microsoft Teams. VoIP software is often used with customer-data applications and other communication technologies in order to increase operational efficiency.
  • Can we keep using our existing phones and hardware?
    Hardware integrations (5%) – We reviewed compatibility with desk phones, speaker systems, and headsets from major brands. VoIP software is often used with standalone hardware.
  • What level of customer support is available if we run into issues?
    Customer support (5%) – We tested the availability of live chat, phone, and email support, as well as help centers and user communities, and how they perform in terms of accessibility and convenience.
  • How secure is this system for business use?
    Security options (5%) – We assessed features like multi-factor authentication (MFA), encryption, and compliance with US data protection laws. Organizations can be put at risk if sensitive information is leaked due to a breach of security.

Where possible, we've also completed usability testing for VoIP services that we could get hands-on with. Testers put VoIP software through its paces to assess how well each could complete certain prescribed tasks.

Verdict

Amongst the VoIP phone solutions we’ve researched and tested, RingCentral stands out for its advanced call management tools, AI-powered video meetings, robust team messaging, and deep CRM and app integrations. All of those aspects make it especially well-suited to mid-sized and large US businesses in sectors like customer service, sales, healthcare, and professional services.

Teams that need to manage high call volumes, train staff at scale, or collaborate across multiple channels will get strong value from RingCentral’s Advanced and Ultra plans, where these features are most common. That said, its Core plan lacks the same depth, and smaller businesses may find better value elsewhere (such as with Zoom Phone Unlimited).

For organizations ready to invest in a full-featured VoIP system with smart, scalable tools and excellent support, RingCentral remains one of the strongest options on the market.

Of course, if you’re looking for more tailored help, you should try our free quote-finding service. Tell us a bit about your business, and we’ll match you up with the best VoIP system providers for your team. They’ll then be in touch directly with answers to your questions and free, bespoke quotes. It’s a quick and easy way to compare the right providers for you.

Written by:
Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information.
Reviewed by:
James draws on more than four years experience as a researcher to offer specialized advice on a wide range of categories from CRM to fleet management. He believes all businesses can grow if they use the right tools and services.