Oliver Simpson - senior researcher - headshot

Oliver Simpson

Senior Research Executive

After three years in operational B2B data analysis, Oliver became a business insight specialist in 2022 and now focuses full-time on understanding small business preferences and needs.

He blends his quantitative skills, forged by his experience working as a law enforcement researcher, with qualitative exploration, to ensure robust and nuanced results.

Oliver’s audience and product investigations help Expert Market to create the most useful buying guides for our readers, reflecting today’s challenges clearly and accurately. His UX design diploma facilitates the handover of information that can be easily understood to inform wise business decision-making.

Whether enhancing Expert Market’s information with figures and facts or delivering industry-aligned workshops, Oliver is driven by a relentless pursuit of improvement on objective outcomes.