Written by Sabrina Dougall Reviewed by Natasha Willett Updated on 2 December 2024 On this page Shopify Pricing Plans Comparison Shopify Starter Pricing Plan Shopify Basic Pricing Plan Shopify Plan Pricing Shopify Advanced Pricing Plan Shopify Plus Plan Pricing Does Shopify Have a Free Plan? Shopify Fees and Hidden Costs Shopify Retail vs POS Lite vs POS Pro Is Shopify Worth the Money? Shopify Pricing Versus Competitors' Pricing How We Evaluated Shopify Expert Verdict Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. Shopify is one of the best ecommerce platforms on the market, but it can get expensive very quickly.Standard pricing plans start at £5 per month, going up to $2,300 USD per month, with three other price points in between, and a custom plan for very large businesses. Shopify also has a solution for selling in-store called Retail, or POS Pro if purchased as an add-on to an online store, which costs £69 per month, per location.You can get cheaper pricing with competitors, however, Shopify is worth the money for ambitious online retailers or omnichannel sellers. It’s one of the most powerful sales platforms on the market and can accommodate near-endless growth.In this price guide, we’ll break down the pricing plans Shopify currently offers to online merchants. We’ll look at what you get at each price plan, as well as explain billing cycles and additional fees. Seeing a lot of prices in US dollars? Shopify hasn’t converted all of its pricing to British pounds. When that’s the case, we’ve given the original price in US dollars. Shopify Pricing: How Much Does Shopify Cost?There are five Shopify plans available, four for selling via a website and one for selling on social media or via apps. They range in price and scale to match the particular needs of your business, and all four website builder plans cost just £1 for the first month.The table below shows how much each Shopify plan costs and what main features you get for it: Swipe right to see more 0 out of 0 backward forward Starter Basic Shopify Advanced Shopify Plus Price (billed annually) £5/month Price (billed annually) £19/monthFirst month for £1 Price (billed annually) £49/month Price (billed annually) £259/monthFirst month for £1 Price (billed annually) +$2,300 USD/month Best For Selling on social media Best For Starting a small online store Best For Growing your retail business Best For International sellers Best For High volume retailers Key Features Get shoppable links (URLs)Product pagesBasic order management5% + 25p online credit card rates Key Features Sell an unlimited number of productsUp to two usersSell in 33 currencies (2% conversion fee) Key Features Five staff accountsStandard reportsTask automations1.7% + 25p online credit card rates Key Features 15 staff accountsThird-party calculated shipping ratesCollect import taxesAdvanced reporting Key Features Faster checkoutAutomate workflowsSecurity and compliancePriority support Transaction Fees N/A Transaction Fees 2% (if not using Shopify Payments) Transaction Fees 1.7% + 25p (with Shopify Payments) Transaction Fees 0.6% (if not using Shopify Payments) Transaction Fees 0.2% (if not using Shopify Payments) Shopify offers a free trial of three days so you can test out a price plan to see whether it’s the right fit, although this is a much less generous amount of time than its competitor, Wix, which gives you 14 days.If you want a more in-depth breakdown of Shopify’s features (including its point of sale offering), check out our dedicated Shopify review. Not Looking For An Online Store? If you just want a website without an online store, go ahead and check out our recommendations for the best website builders. Shopify Starter Pricing Plan Shopify Starter Pricing £5/month – no discounts available for multi-year purchases Visit Shopify Quick overview What does it do?The Shopify starter plan allows you to sell products via links on social media channels, emails, and SMS. It lets you create a simple landing page and allows you to take in-person payments via an app on your phone.Who’s it for?Mobile-first merchants of lower-priced goods, and those looking to test a product or business idea, or sell a one-off item. Read more + Read less - The Shopify Starter plan costs just £5 per month, which is very cheap as ecommerce platforms go. It’s a good value for the money option for online sellers who want to send “shoppable” product links in instant messages over WhatsApp, Instagram, TikTok, SMS and email. This means your customers click a URL link and buy your product directly or add to a cart and buy some more.You’ll get access to a basic online store with product pages, a contact page, and Shopify checkout, but customisation is very limited. There isn’t a lot of space for product specs, product videos, lengthy descriptions or customer reviews, so it’s mainly aimed at mobile users coming to you from social media and looking for a quick checkout experience.You’ll also get a mobile point of sale app, POS Lite, which allows you to take in-person payments with just a smartphone (no card machine needed), and access to Linkpop, Shopify’s free landing page app for creating shoppable links to put in social media bios.Here's an example of what a Shopify Stater store looks like. Source: ShopifyIf you’re a budding entrepreneur, the Shopify Starter plan is a good place to start your ecommerce journey.Shopify Starter isn’t the absolute cheapest way to sell online, that would be Square’s free plan. Square’s free plan isn’t geared towards social media, like Shopify Starter, but more for in-person vendors looking to capitalise on online sales. Square also doesn’t support multiple currencies, which Shopify does, and if you’re selling online, there’s always a chance you’ll attract international customers.Shopify Starter FeaturesOne userUnlimited product pagesCustomer support inboxShopping cartOrder managementAnalyticsShopify Starter Transaction FeesTransaction fees: 5.0% (if using Shopify Payments)Who do we recommend Shopify Starter for?We recommend Shopify Starter for those wanting to test a product or business idea or sell a one-off item without the commitment or investment of setting up a whole online storefront. Because it’s largely based on social media, it’s best for selling informal, relatively cheap merchandise, such as t-shirts, handmade pieces, or accessories.We wouldn’t recommend Shopify Starter for selling high-value or regulated products such as precious jewellery or medical supplies, as it’s unlikely that customers will trust your website with those purchases.Once you have established a customer base, you might want to explore growing your storefront with the next tier, Shopify Basic, although be warned, it’s a steep jump from the £5 per month Shopify Starter plan to the £19 per month Shopify Basic plan. Missing payouts? As of November 2024, bank references now appear on paid payouts for Shopify users who use Shopify Payments as their payment processor. Bank references are unique identifiers for payouts created to help you track missing or delayed payouts. You can give them to your bank to help them track down the missing funds. Shopify Basic Pricing Plan Shopify Basic Pricing £19/month billed annually Visit Shopify Quick overview What does it do?The Shopify Basic plan allows you to build a professional and secure ecommerce website with all of Shopify’s standard features, including unlimited products, 77% shipping discounts, global selling, and Shopify POS Lite for in-person selling.Who’s it for?Small merchants, independent boutiques, and startups. Read more + Read less - The Shopify Basic plan costs £19 per month when billed annually, and £25 per month if you pay on a month-to-month basis. This is the lowest price you can pay to set up your own Shopify webstore, and it’s a good deal. Shopify has recently improved the Basic plan’s features, making it more on par with the Shopify plan (the next tier up).Shopify Basic FeaturesOne userOnline ecommerce website and blogUp to 10 inventory locationsUnlimited productsOrder managementLanguage translation and currency conversionYou create your own online shop using the Shopify drag-and-drop website builder and set up payment options in the dashboard view. This means you can display your products, take payments and manage inventory all from one account.The structure of the Shopify backend is centered around products and sales rather than website design, reflecting the platform's heavy focus on ecommerce. Source: Expert MarketThe Basic plan’s analytics features are also now just as in-depth as the Shopify plan’s ones. It’s also retained the standard ecommerce features present in all Shopify plans, including discounts code and gift cards, and abandoned cart recovery, as well as access to Shopify’s in-person POS solution, POS Lite.What you don’t get with Shopify Basic compared to more expensive plans:Additional staff accountsThird-party calculated shipping rates displayed at checkoutTransaction fees are also higher on the Basic plan than on the more expensive plans, for both Shopify Payments and third party payment providers. The more expensive your plan is, the lower these rates are.Shopify Basic Transaction FeesThird party transaction fees: 2.0% (on top of payment provider’s fees)Currency conversion fee: 2%Transaction fees with Shopify Payments:Online credit/debit card rates: 2% + 25pIn-person credit/debit card rates: 1.7%Amex credit card rates (online): 3.1% + 25pOnline international credit card rates: 3.1% + 25p Switching to Shopify? If you already have an online store on a different platform, and want to switch to Shopify, you can use Shopify’s Store Importer app to carry over your products, customers, and order data. Just make sure not to cancel your subscription with your old platform before you’ve completed this step!Who do we recommend Shopify Basic for?We recommend Shopify Basic for smaller businesses looking to set up their first storefront. The online ecommerce platform means you can successfully process payments and ship orders.Despite this plan being intended for smaller businesses, the unlimited product capacity means the sky’s the limit for your store. However, this plan has higher credit card rates, fewer shipping discounts, and more basic reporting features than the more expensive plans. Consider upgrading as your store grows to enjoy these benefits.The Shopify Basic plan is also more expensive than the low-tier ecommerce plans offered by many competitors, such as Squarespace. However, Squarepace’s ecommerce features aren’t quite as advanced as Shopify’s, so this is a case of “you get what you pay for.”Just don’t pay for what you don’t need. If you’re a small business that doesn’t plan on massively growing, or doesn’t require the most advanced ecommerce features, Squarespace is probably better value for money than Shopify. Read our Squarespace Pricing Review for more details. Shopify Plan Pricing Shopify Plan Pricing £49/month billed annually Visit Shopify Quick overview What does it do?The Shopify plan allows you to build a professional and secure ecommerce website with five staff accounts, lower transaction fees than the Basic plan, bigger shipping discounts, and shipping insurance.Who’s it for?Established small businesses looking to scale up. Read more + Read less - The Shopify plan, which is basically Shopify’s standard plan, costs £49 per month when billed annually, and £65 per month when paying on a monthly basis.That’s quite a big price jump from the Basic plan, and you’re only getting a few extra perks, so we don’t think you’re quite getting value for your money with this one.This is mainly because in the past year, Shopify has added features to its Basic plan that were previously only available starting from the Shopify plan, making the two plans almost even in features. This includes the Basic plan now allowing you to have 10 inventory locations (up from five), and supporting international selling.Shopify Plan FeaturesSo what does the Shopify plan have that the Basic plan doesn’t? It’s got:5 staff accounts,Increased customisation when using Shopify APILower transaction feesOther than that, you’ll get access to the same quality analytics as you would on the Basic plan, the same international selling support and the same number of inventory locations.The way Shopify presents its reports and analytics isn't revolutionary, but this familiar format makes it easy to know what's what, and get a bird's eye view of how your business is doing. Source: Expert MarketWhat you don’t get with the Shopify plan compared to more expensive plans:An even bigger number of staff accountsEnhanced live chat supportCustom analyticsIncreased checkout capacity (for busy sales times)The ability to add markets to localised sellingImport tax estimates at checkoutAnd of course, transaction fees are lower the more expensive your Shopify plan gets. This is designed to accommodate businesses with a high sales volume and is standard practice across the payment processing industry.Read more about credit card processing fees in our in-depth guide.Shopify Plan Transaction FeesThird-party transaction fees: 1.0% (on top of payment provider’s fees)Currency conversion fee: 2%Transaction fees with Shopify Payments:Online credit/debit card rates: 1.7% + 25pIn-person credit/debit card rates: 1.6%Amex credit card rates (online): 2.7% + 25pOnline International credit card rates: 2.7% + 25pWho do we recommend the Shopify plan for?We recommend the Shopify plan for small businesses whose sales are growing quickly.There’s no question that Shopify’s mid-tier plan has more advanced features than its competitor’s equivalents, but it’s also almost double the price of some. For example, Wix’s Business plan only costs £25, compared to the Shopify plan’s £49.But, if you plan on growing your business and expanding internationally, the extra cost of using Shopify is worth it, especially since it gives you unlimited products (something Wix doesn’t), and access to comprehensive translation and multicurrency tools.However, given that Shopify’s Basic Plan has a very similar offering, except with slightly higher transaction fees, you might be better off skipping the Shopify plan and waiting until you’re ready for the Shopify Advanced plan.If you’re a medium-sized business that isn’t planning on expanding internationally (or to only a few markets), you could give Wix a go. Its ecommerce features aren’t quite as advanced as Shopify’s, but they’re up there, and it costs less. Read our Wix Pricing Review for more details. Shopify Advanced Plan Pricing Shopify Advanced Pricing £259/month billed annually Visit Shopify Quick overview What does it do?The Shopify Advanced plan gives you an online store website with customised reporting and analytics, increased checkout capacity, and lower transaction fees than on the cheaper Shopify plans.Who’s it for?Growing medium-sized businesses selling internationally at large volumes. Read more + Read less - The Shopify Advanced plan costs £259 per month when paying on an annual basis, and £344 per month when payment month-to-month.This is a massive leap in price from the standard Shopify plan, but it’s one that I think could be worth it for some businesses, thanks to the extra features it gives you access to.For example, this is the cheapest Shopify price plan at which you can collect estimated duties and import taxes at the checkout, to avoid stinging your customers with unexpected charges on delivery. This type of cost transparency is likely to increase customer satisfaction.Shopify Advanced FeaturesUp to 15 staff accountsEnhanced live chat supportCustom analytics and reportingx10 checkout capacityThird-party calculated shipping ratesAdd over 3 markets to localised selling for + $59 USD/moEstimate and collect duties and import tax at checkoutAt this tier, you’ll also get lower transaction fees than on cheaper plans. The currency conversion fee remains the same as the other price plans, at 2%.Shopify, like many platforms, has been increasing its AI tools. You can now use AI to fluff up product descriptions, although the results aren't always great. Source: Expert MarketShopify Advanced Payment Processing FeesThird-party transaction fees: 0.6%Currency conversion fee: 2%Transaction fees with Shopify Payments:Online credit/debit card rates: 1.5% + 25pIn-person credit/debit card rates: 1.5%Amex credit card rates (online): 2.5% + 25pOnline International credit card rates: 2.5% + 25pWho do we recommend Shopify Advanced for?We recommend Shopify Advanced for established small or medium-sized businesses that are expanding and looking to sell internationally. You’ll benefit from cheaper transaction fees on this plan, which can make a huge difference to your profit if sales are high.The increased checkout capacity of the Advanced plans also means it’s less likely your customers will end up in a queue, which can make or break a sale. The Advanced plan also comes with lower transaction fees, better shipping discounts, and more support with international selling than the Basic and Shopify plans, giving your customers complete transparency, and helping you save money on fees.The £259 per month price tag all this comes with might seem like a lot, but we think the Shopify Advanced plan is worth the money, and reasonably priced. BigCommerce, one of Shopify’s competitors, has a similar offering for exactly the same price point.The main difference is that BigCommerce doesn’t charge transaction fees for third-party payment providers, whereas with Shopify, you’re getting a sore deal if you’re not using Shopify Payments. If you’re looking to switch ecommerce platforms and already have a payment provider that you want to keep, it might be cheaper to go for an option like BigCommerce. Struggling with abandoned carts? In May 2023, Shopify released a study with one of the Big Three management consultancy companies which indicated that Shopify’s checkout, Shop Pay secures on average 15% more conversions than competitors. Shopify Plus Plan PricingShopify’s Plus plan is its custom solution for large businesses (think Nike, or Walmart), and it starts at $2,300 USD (around £1,814) per month for a three-year term. Pricing is only available in US dollars for this plan.Since most businesses don’t qualify for this plan, we won’t go into too much detail here.The main difference between the Plus plan and all other Shopify plans is that it gives you access to competitive transaction fees, over 200 inventory locations, localised global selling in 50 markets (without the extra fee), and priority customer support.There are a host of other benefits to the Shopify Plus plan, so this isn’t an extensive list.If you think your business is large enough to benefit from a plan like this, we’d recommend you also shop around with other ecommerce platforms that also offer custom plans for enterprises, such as Wix or BigCommerce, to get the best deal. Does Shopify Have a Free Plan?Shopify doesn’t have a free plan but it does offer a three-day free trial so you can test its ecommerce services free of charge. You don’t have to give out any payment details to do this. This is down from 14 days, which Shopify offered two years ago, and is what most competitors still offer.We think a three-day trial period doesn’t truly give people enough time to test out Shopify’s features before making a commitment. You could start out paying monthly instead of yearly as a workaround, and cancel if you’re not happy. Just bear in mind this costs 25% more than paying for the year, if you decide to continue with Shopify.If you’re looking for an ecommerce website builder that does have a free plan, your best bet is Square, which is aimed at businesses that sell in-store as well as online. You’ll have to pay a one-off fee to use Square’s POS, as well as transaction fees, but using the online store is completely free. Read our review of Square pricing for the full verdict. Shopify Fees and Costs: Billing Cycles, Ongoing Costs and Hidden FeesHere’s a breakdown of all of Shopify’s costs and fees:Shopify Billing CyclesYou can pay for your Shopify subscription month to month, or in advance for one year, which is 25% cheaperYou can cancel your Shopify subscription at any time, but you won’t be refunded that month’s or year’s billYou can downgrade or upgrade your Shopify plan at any time (except Shopify Starter, as this is the cheapest plan)Additional Shopify Website CostsDomain names: £0.01-£20 a year to get a domain name that isn’t myshopify.com (if you already have a domain, you can connect it to your Shopify store)Template designs: one-off fee from $100 USD to $500 USD for a range of templates (or choose from 13 free ones)Apps: Variable prices (£0-£100 per month on average) to use apps, either made by Shopify or third-parties, for additional website featuresEmails: First 10,000 per month are free then $1 USD per 1,000 emails sent, $0.65 USD per 1,000 after 300,000 emails sent, $0.55 USD per 1,000 after 750,000 emails sentUsing Shopify's domain search tool, I could see how much available domains would cost me. Source: Expert MarketAdditional Shopify Sales CostsThird-party transaction fees: 0.2%-2% depending on your plan (on top of fees you pay to your payments provider)Shopify Payments credit and debit card fees: 1.5% to 3.1% + 25p, depending your plan, the type card, and the type of transaction (fees are competitive on the Shopify Plus plan)Currency conversion fees: 2%Shopify Payments FeesYou can avoid additional fees for using third-party payment providers by using Shopify Payments, the company’s proprietary payment gateway (powered by Stripe).You’ll pay the following payment processing fees per transaction:UK card (online): 1.5% + 25p to 2% + 25p depending on your planUK card (in-person): 1.5% to 1.7% depending on your planAmex (online): 2.5% + 25p to 3.1% + 25p depending on your planInternational card (online): 2.5% + 25p to 3.1% + 25p depending on your planChargeback: around £10 per incident (may be refunded if appealed)There are no charges for refunds, declined payments or rewards transactions. It’s worth noting that the international card fee with Shopify Payments is cheaper than Stripe’s fee of 3.25% + 20p.However, Shopify charges an extra 2% for foreign currency conversions, whereas Stripe charges 1% as standard.Free Services Included in All Shopify PlansDespite these extra fees, a lot of services are still included for free in all Shopify pricing plans, such as the following:Website builder (excluding Shopify Starter)Web hosting (excluding Shopify Starter)SSL certificateUnlimited productsUnlimited bandwidthWeb shop analytics Shopify Retail vs POS Lite vs POS ProShopify also has two POS software solutions for selling in-person, POS Pro, and POS Lite.The Starter, Basic, Shopify, and Advanced plans all include POS Lite at no extra cost. POS Pro is available as an add-on for £69 per month, per location, however it’s not available on the £5 Starter plan.Here’s the main difference between the two:POS Lite (included in plans): Allows for limited staff logins and is mainly used for processing payments and accepting returns only at the original purchase location.POS Pro (£69/month/location): Allows for unlimited staff access, staff roles and permissions, returns and exchanges at any store, inventory management, retail reports, customer data insight, and more.In short, POS Pro is a fully-fledged POS software tool, whereas POS Lite is more of an in-person payment processing tool.Shopify’s Retail plan is essentially POS Pro when it’s purchased as a standalone software and not an add-on to one of Shopify’s website builder plans. This means that if you purchase Retail as a standalone product, you’ll only get access to a very limited online store, the kind offered on the £5 Starter plan.We liked the use of colour in Shopify's POS checkout screen, and the signposting. It made it easy to find the functions we needed during testing. Source: Expert MarketShopify POS hardware costsTo complement it’s POS software, Shopify sells hardware tools for taking payments in person. Here’s what they cost:Tap to pay on smartphone: free, available on all plans as part of POS LiteCard tap and chip reader: £49Countertop Kit: £279 Is Shopify Worth the Money?Shopify is good value for money if you’re an ambitious small business that plans on growing and expanding internationally, or an established online business looking to switch to a platform with more advanced sales features than your current one.It’s especially good for businesses that want to simplify their sales processes, since Shopify can act as a website builder and payment gateway, as well as provide POS solutions and shipping discounts. All this comes at a high price, however, since Shopify is one of the most expensive ecommerce platforms.You can have almost just as good ecommerce functionality for less money by using Wix. However, since Wix is a website builder that doesn’t specifically focus on ecommerce, it’s not quite the powerhouse that Shopify is in that department. Shopify, for example, offers a built-in feature for selling product bundles, while Wix doesn’t, and allows you to for unlimited product listings on all its plans, while Wix has a maximum of 50,000.If you’re just looking for a simple ecommerce solution without all the bells and whistles, you’ll get better value for your money with alternatives such as Squarespace, Hostinger, or Square. Shopify Pricing Versus Competitors’ PricingHere’s an overview of how Shopify’s pricing compares to its competitors: Swipe right to see more 0 out of 0 backward forward Shopify Squarespace Wix GoDaddy Hostinger Square BigCommerce Score 4.6 Score 4.7 Score 4.7 Score 4.2 Score 4.0 Score 3.7 Score 4.4 Price Range Paying for one year upfront £5-£344/monthDeal: First month for £1(Enterprise pricing available) Price Range Paying for one year upfront £12-£35/month£10.80-£31.50/month with code: EM10 Price Range Paying for one year upfront £14-£119/month£12.60-£107.10 with code “TAKE10”(Enterprise pricing available) Price Range Paying for one year upfront £12.99 – £19.99/month Price Range Paying for one year upfront £5.99 per month Price Range Paying for one year upfront £0-£64/month Price Range Paying for one year upfront £23-£240/month(Converted from USD; Enterprise pricing available) Transaction fees 0.5%-2% (added on to third-party payment processing fees) Transaction fees 3%-0% (added on to third-party payment processing fees) Transaction fees 0% Transaction fees 0% Transaction fees 0% Transaction fees 1.4% + 25p (UK cards)2.5% + 25p (non-UK cards)(fees are part of Square’s payment processing service so no additional fees charged) Transaction fees 0% Hosting included? Hosting included? Hosting included? Hosting included? Hosting included? Hosting included? Hosting included? Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Trial Free Trial Free Trial Free Trial Free Trial Free Trial Free Trial Try Shopify Try Squarespace Try Wix Try GoDaddy Try Hostinger Try BigCommerce Wix, Squarespace, GoDaddy, Hostinger, and Square are all cheaper on average than Shopify, when it comes to their subscriptions.BigCommerce is more or less in the same range as Shopify, but your first year with Shopify would be cheaper, thanks to the current deal of your first month priced at £1.BigCommerce, Square, and Wix, don’t charge additional transaction fees – unlike Shopify – for using a third party payment provider. That could mean you end up paying less with one of these over Shopify, depending on your payment provider’s fees and your business’ sales revenue. How We Evaluated ShopifyWe've tested and researched 16 market-leading website builders, evaluating their functionality, usability, integrations and customer support so we can make the most useful recommendations to businessesOur rigorous testing process means these products have been scored and rated in seven main categories of investigation and 33 subcategories. We then gave each category score a ‘relevance weighting' to ensure the product's final score perfectly reflects the needs and requirements of Expert Market readers.Our main testing categories for website builders are:Sales features: the sales capabilities and sales functionalities offered by an ecommerce platform, including shipping, product capacity, payment options, tools for in-person selling, and more.Website features: the capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, marketing capacity, and AI tools.Design functionality: the aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates, customisable themes, and content display tools (accordions, tabs, etc.)Ease of use: how user-friendly and intuitive a website builder is for people with varying levels of technical expertise.Value for money: the balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.Reputation: external customer opinion; the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.Help and support: the assistance and resources available to users when they encounter issues or need guidance while using a website builder. This can include tutorials, knowledge bases, and email or chat support. Expert Verdict Shopify is an expensive option for creating an online store, but it’s got the best ecommerce features on the market, and its Starter plan for selling via social media is very good value for small startups.If you pay for a one-year price plan, the monthly cost comes to:Shopify Starter: £5 per monthBasic Shopify: £19 per monthShopify: £49 per monthAdvanced Shopify: £259 per monthShopify Plus: From $2,300 USD+ per monthThis is the best way to save money with Shopify, since you’ll benefit from a 25% discount compared to paying month-to-month.However, you’ll need to be a self-starter with Shopify because its business support is a lot more hands-off than a provider like Americommerce, which offers ecommerce consulting and custom product development. Written by: Sabrina Dougall Web Marketing Expert Sabrina is a business journalist whose career began in news reporting. She has a master's in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation. Reviewed by: Natasha Willett Head of Research For over 9 years Natasha has worked as a mixed method researcher, across a range of sectors from insurance and policy development to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.